Phone:(866) 527-7637
Customer Support - option 1
Dealer Support - option 3
Location:22000 Industrial Blvd (Red Door)
Rogers, MN 55374
Phone Hours:Mon 8:30am-3:30pm CST
Tues 8:30am-3:30pm CST
Wed 8:30am-3:30pm CST
Thur 8:30am-3:30pm CST
Fri 8:00am-11:30am CST


MotoAlliance is a full-service powersports company with headquarters just outside Minneapolis, MN. Our mission is to develop high-quality powersports accessories while providing expert support and service throughout the buying process and beyond.

We can do this by avoiding distributors and their 50%+ mark-up on items. You really just don't have to pay high prices for high quality accessories given the age of internet sales!

Our team of engineers, with actual rider input, have developed a series of products with old-school quality. The lineup ranges from the rugged VIPER winches to the winter-busting DENALI plows & FIRESTORM heaters (we are from MN after all!) We offer innovative EVOLUTION accessories, IMPACT implements for food plots, and crazy bright SIRIUS PRO lights.

Each product is made with a deep sense of pride. We hate getting junk when we buy from the internet and we assume you do too. We want you to feel the quality from the moment you open the box to when you show off our products to your friends and family.


We do nearly all the designing here in Minnesota. After completing the design, we choose the best manufacturer we can find. We have spent years developing a substantial range of manufacturing, sourcing, and painting partners. For example,
  • We work with many various USA manufacturing companies. We love our American welders and fabricators! American production is in my blood, having grown up around grease, machines, and the amazing people that make the USA the best manufacturer in the world.
  • We have four strong partners in China. There is a lot of junk that comes from China, but there is a lot of good stuff too. We've spent years finding the right partners that can provide cost benefit to you without sacrificing quality.
  • We also have one partner in France....mostly because we'd all like to travel to Europe!
No matter where the product is ultimately made, you are supporting our full staff of American employees. Even our products made outside the USA help us generate the revenue necessary to grow more and more business with our American partners.


We are a company deeply committed to ethics, moral values, and treating people well. I teach part-time at local universities on ethics and matters of integrity. We hold each other to high standards at MotoAlliance, and we strive to be the kind of company that treats people well and provides great products -- not just because it's good business -- but because each person in this world matters.

And you'll often seen me on the public chat forums interacting at the "ground level" with our thousands of riders. It is nice to know we have nothing to hide as a company, so we can just have fun discussing the products and possibilities.

So have fun browsing our site and feel free to call or email with any questions.

Best regards,

Peter Kapsner, Ph.D.
President / MotoAlliance
1-866-527-7637 (toll free)